Request & Solution: Rebbeca Walsh the owner and creative mind behind Basecamp in Laramie, WY approached me about helping her out with creating an identity system for a new store she was opening. From past experience working with one another on Hike Like a Woman and Justtrails identity systems, she requested a Brand Mapping session and a new identity system for the new store.
Final icon design.
Signage
Brand Mapping mood board results
